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The survey shows that the award programs are receiving traction as an alternative to cashback offers. About 90% of the respondents redeemed the awards for online shopping, while 66% say prizes affect their procurement decisions. Consumers give importance to awards for discounts (80%) and cashback (66%), indicating a priority for tangible benefits.
The study highlights the importance of accessible redemption processes. More than 75% of respondents preferred an integrated platform to collect from various sources, such as cards, airlines and shopping.
A user -friendly interface is a highest priority for 96% of respondents, which emphasizes the requirement of spontaneous management of awards.
The survey also identifies challenges in the current prize system. About 31% of users are unaware of the number of programs in which they are enrolled, and only 42% redeem points only once a month. These behaviors lead to the demand for integrated and centralized prize solutions, to continuously switch between payment methods and traders.
Given further to 2025, consumers prefer higher value for more redemption options (65%) and accumulated points (63%). It suggests opportunities for loyalty programs to expand its offerings.
Commenting on the survey, COO and co-founder in Twid, Rishi Batra said that awards program offers a compelling option for cashback.
He emphasized the need for immediate and uninterrupted redemption experiences, addressing Twid with his salary with his salary, integrating awards in checkouts and increasing the user experience.
Also read Credit card spending increases despite moderation in retail credit growth: report
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