| Speciality |
Grow |
Zerodha |
Upstox |
Paytm Money |
| user interface |
User friendly, easy, easy navigation |
Clean, functional, some learning state |
User friendly, modern, mobile-first |
Simple, easy, easy to use |
| Investment option |
Mutual funds, stock, IPO, digital gold, US stock |
Stock, mutual funds, derivatives, commodity, currency |
Stock, mutual funds, derivatives, IPO |
Mutual Fund, Stock, IPO, NPS |
| Price determination |
Zero commission for mutual funds, ₹ 20 or 0.05% per order for stock |
₹ 20 or 0.03% (less) per order for Intrade and F&O, zero for equity delivery |
₹ 20 or 0.05% (less) per order |
Zero commission for mutual funds, ₹ 15 per order for stock |
| research analysis |
Basic Research Report, Limited Technical Equipment |
Comprehensive research report, charting equipment, technical indicators |
Intensive research, advanced charting, technical analysis |
Basic Research, Market News, Fundamental Data |
| Academic resources |
Wide range of articles, videos, webinars, calculators |
TradingQ & A Forum, Basis of Comprehensive Knowledge |
Limited academic resources |
Articles, videos, basic financial calculator |
| Customer support |
Email, in-app chat, some mixed reviews on accountability |
Email, ticket system, active online community |
Email, call, in-app, generally responsible |
Email, call, in-app chat, diverse user experience |
| unique features |
Smart Save, Experiment (Virtual Trading Platform) |
Coin (for direct mutual funds), console (portfolio analytics), kite connect API |
Upstox Pro Web 3.0 (Advanced Trading Platform) |
One-click investment, stock basket |
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