Meta on Monday announced a new transparency equipment for its social media platforms. The company will now start showing the label, indicating that an advertisement has used Artificial Intelligence (AI) tool to edit images or videos. This new AI label will be shown on all meta platforms that display advertisements, including Facebook, Instagram and Threads. These labels will be shown either next to the post or in the three-dot menu below the brand name-it depends on how extreme the use of AI is.
In a news room PostThe social media giant expanded the new transparency equipment. The company said that it started working on these labels last year, but now, it is implementing them more clearly to inform users about digital enhancements.
Meta said that these labels will appear on advertisements that have been created or edited using its in-house generative AI tools. However, the company did not mention whether the labels would appear on advertisements that use the third-party AI tools to change the material.
These AI labels will appear in one of the two places based on the severity of AI use-behind the three-dot menu or next to the “sponsored” label. If an advertisement contains images or videos that “is significantly edited using Meta’s AI tools,” it can appear in any place, which can be based on limits and growth . However, if an AD AI-generated photorialistic uses humans, it will only appear next to the “sponsored” label.
The AI ​​label of the meta will appear as “AI information”, which can be clicked to display additional information. When tapping the label, a lower sheet appears that explains how the material was replaced using AI. The page also includes a common detail of generative AI.
The social media giant said that he is planning to share more information about his approach to label or edited advertising images made with non-meta generative AI tools. The company will add future transparency equipment around AI after consulting experts, advertisers, policy stakeholders and industry partners.
