Important requirement of regulation to protect people with matter use disorder from exploitative marketing practices on social media. Newswaise

NewsWise- People who receive online support for addiction recovery can face condemnable marketing by addiction treatment industry sometimes according to a study of public discourse around the recovery of the use of matter on Twitter, on customers’ health and well-being Priority the financial benefit. In people trying to give up or reduce the use of alcohol or other substances, the association with clinical treatment is low. Typically, alcohol use disorders (AUD) or other substance use disorders (SUD) seek community-based mutual-help groups (such as anonymous of alcoholics, anonymous, or smart recovery of drugs, or smart recovery). Since the Covid-19 epidemic, online recovery support has become a central piece of recovery efforts for many. Forums that provide access to colleagues support and accountability include virtual mutual-help group meetings, social networking sites focused on recovery, and traditional social media (eg, reddit). To study in Alcohol: Clinical and Experimental ResearchAmerican investigators investigated how Twitter, a social network site, which was renamed for X, Aud and SUD recovery support.

Researchers used mass data analytics to collect tweets posted in English during 2022, in which the recovery of substance use (eg, #Recovery, #Sober, #WEDORECOTOR, #AlCOHOHOLICSANONOW, #Harmreducation) Some keywords and hashtags were included. He retained 186,460 tweets while addressing 18 relevant topics. A random 100 tweet from each subject group- 1,800 posts- were manually examined and classified by some characteristics including sources and theme. After filtering for relevance and other criteria, researchers used statistical analysis to detect the characteristics and themes of 1,132 tweets on matter using substance use.

These tweets by individuals or recovery (42%), addiction treatment industry (21%), politicians and celebrities (13%), health organizations (9%), health persons such as physicians ((9%), healthy persons ((9%), was posted by healthy persons. 6%), and news organization (3%) demanding the material or recovery posted by people. The purpose of celebrating a restraint milestone, expressing gratitude, or accepting the involvement of mutual help group. One, however, the marketing material was mainly depicted by addiction treatment industry accounts, 10 out of 10. Promoted treatment centers, sobber houses, detox programs, counseling, medicine and self-help books), which did not include approaches supported by scientific evidence.

The study highlighted an important need to regulate addiction related to addiction on social media, concluding the researchers. While Twitter was usually used to provide or receive assistance around recovery and to advocate beneficial policies and strategies, the basic presence of drug addiction treatment industry materials presented a risk to those receiving guidance . Previous research has highlighted moral issues in the misconception of drug addiction treatment industry, including hunter marketing and fraud practices. In combination with the tendency of social networking platforms and search engines to prefer commercial interests at the risk of loss to users, the nature of drug addiction industry social marketing can destroy confidence in treatment, obstacles for evidence-based services Can strengthen, and contribute to poor results.

Material analysis of substance use disorder recovery discourse on Twitter: from personal recovery stories to marketing of addiction treatment. M. Russell, D. Waldez, M. Wang, J.P. Allem, b. Bergman, J. Kelly, DM Litt, P. Massey.

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