Aamir, Shah Rukh and Junaid Khan at Loveyapa screening
It’s not so for the current crop of star kids. Suhana Khan, Ibrahim Ali Khan, Khushi Kapoor, Agastya Nanda, Junaid Khan – All of Them Saw an ott launch.
Asked about the trend, a seasoned trade analyst tells Ndtv.
Well, Picture abhi baaki nahi, bas shuru hui hai.
The bigger picture
Among the gen z stars, zoya akhtar took the gigantic task on her shoulder of launching three star kids in one film.
Shah Rukh Khan and Gauri Khan’s Daughter Suhana Khan, Sridevi and Boney Kapoor’s Daughter Khushi Kapoor, Amitabh Bachchan and Jaya Bachchan’s Grandson Agastya Agastya Nanda All Made All Made All Made All Made All Made All Made All Made All Made All Made All Made 2023, with an adaptation of the popular Comic Book, The Archies,
Even seven years ago, The thetrical Release Scene was different. Khushi Kapoor’s Elder Sister Janhvi Kapoor Made Her Debut with Dharma Productions’ Dhadak (2018), which was released in theatres.
Aamir Khan’s Son Junaid Khan’s first theatrical release Loveyapa was released last month. But he made his debut with yash raj film’s Maharaj Last year. The film is a netflix release.
Keeping with the trend, saif ali khan’s son ibrahim ali khan’s debut Naadaniyan Released on Netflix Today. Ibrahim, who worked as an assistant on karan johar’s Rocky Aur Rani Kii Prem Kahaani, Got his first acting break with dharmatic entertainment, on ot.
The only exception among these star kids is raveena tandon and anil platit Azaad. The movie was a disaster at the box office.
Why are star kids being launched on ot?
The Question Persists: Why are these star kids being launched on ot platforms? The Grandeur and the Magnitude of an ott premiere is no less than a theatrical release. Neither is the money being spent on promotional spores across the country and on social media.
So, it boils down to the deciding factor – Box -Office Pressure – Whoch these debutants don’t to face to face immediatively if they are not thought of a friday.
Ndtv Takes a close look at the phenomenon and tries to decode the factors driving this trend.
Commerce, Market and “Assurance of a longer run”
Gone are those days when tabloids and magazines decide the fate of a debutant based on the performance of their films at the box office. “One-Film Wonder”, “A Flop Debut”-Cine-GHERS are no strangers to such catchphrases.
Breaking the norm, ot platforms brings a sort of equilibrium where star kids and outsides are judged on the same parameters – the Viewership radar. You still have the question of getting to make it to a film, but that’s an altogether different debate.
Speaking about the feasibility and urgency of an ott launch, film critic saibal chatterjee tells NDTV, “Ott eco-system is safer and it has a longer run.
“Social Media will comment about their work. But they are there for a longer period. It’s a far more convenent way to launch a career and it will remain so in a Foreseeable Future,” Says MRA CHATERJEESEE.
Veteran Trade Analyst Komal Nahta Speaks About The Role of Market and Commerce which drives the trend.
“It’s an accepted formula now. Ott pays big money. The Amount is so huge that producers success Ndtv,
“Cinema is cinema.
Reiterating the longvity factor, komal nahta tells NDTV, “Nobody liked The Archies. But nobody’s career is finished. Suhana Khan is Doing Another Film. One of Khushi Kapoor’s Films has alredy released in theatres (LoveyapaAnother film releases today (NadaaniyanSo, the fear of being dismissed with one film is not there. ”
Is Stardom Compromised for Star Kids?
The bigger question with which we began this Piece, is the fate of stardom in the era of reels and omniprest instagram.
Film Critic Saibal Chatterjee Tells NDTV, “For me, manoj bajpayee is a star. Jaideep ahlawat is a star on ot. Shape and size of stardom have undergone a drastic change in recent years.
“The Last Debutant I Can Think Of, Who Churned A Blockbuster with His Maiden Release, is HRITHIK ROSHAN. That too, 25 years ago. Rao or Ayushmann Khurrana – they have their own journey.
Tracking the evolution of Stardom over the Years, Saibal Chatterjee Says, “Stardom is redefined by technology. Eventually Big Banner Films SWEPT The Smaller Ones.
At times, stars are also talking to you directly on phones, courtesy, Instagram lives or ask me Anything Sessions on X (Formerly Known As Twitter).
No Room for Hindi Films in theatres, South Rules
Call it the Pushpa 2 Wave or a renewed interest in southern potboeles, there’s a paradigm shift in the way hindi films are being made, Consuced and Sold Across Various Platforms. While the south is still churning films for a paisa-vasool Theatrical Experience, Typical Commercial Hindi Films Are Not Being Released In theatres without a reason.
Even Big-Budget, Big Star-Driven Hindi Films Bombed at the Box Office in Recent Past. Last Year’s Diwali release, Singham again, is the biggest example of this genre. A successful franchise, a star cast boasting of Ranveer Singh, Deepika Padukone, Ajay Devgn, Akshay Kumar, Tiger Shroff in the Lead – No Factor Worked In the Film ‘
Citing the dominance of south at thetres, Saibal Chatterjee Says, “Take, For Example, Pushpa 2It was meant for the big screen and it smashed all records. It has come to an ott platform but it’s not made for ott. Now, Ibrahim Ali Khan Can’t Against A Pushpa 2 or Chhaava in theatres with his debut film. “
So, Ott is a saving grace – for star kids, for producers and for everyone in the business.
Is Ott launch a Boon or Bane for Star Kids?
A safe launch is fun. But it does not ensure the high which comes with overnight fame and popularity.
Komal Nahta Says, “It’s a Boon for Star kids. But it has its flip side too. There’s no box office pressure. So, The Excitement is also also reduced. Extant. “
Back in 2023, The Premiere of The Archies was a mega event where the bachchans flashed their best smiles for the camera, hidding the rumoured rifts in the family.
From Nikhil Nanda, Who is Hardly Seen at the Bachchan Gatherings, to Aishwarya Rai Bachchan – Everyone Showed Up for Agastya Nanda.
The Bachchans at the Archies Premiere
Ahead of Loveyapa‘s the aamir khan hosted several screenings to boost his son’s confidence. Shah Rukh Khan and Salman Khan too was on the guest list.
When asked if stars can push for a theatrical release for their children’s films, komal nahta tells NDTV, “They’ll do everything to pep up and boost their child. Otts. “
Stars, Stardom and the Euphoria Around Instant Fame Will Never Go Away. There’s also no dearth of star kids in the industry today.
However, when it comes to the fate of a Friday release, star kid or not, it’s after all the audience that decides who to watch and who to press ‘skip’ on.
(Tagstotranslate) Suhana Khan (T) Ibrahim Ali Khan (T) Khushi Kapoor (T) Ott Debuts (T) Nadaaniyan
