The coinbase is focusing on expanding the access to its layer -2 network, web 3 projects built on the base. In a recent step, the Crypto Exchange announced the acquisition of an onchen advertising platform spindle for an unknown amount. With this acquisition, the objective of the coinbase is to help web 3 developers to increase their projects within the web 3 communities, stressing that promising developers and projects are worth the opportunity to go viral in onchain ecosystem.
The base was launched in August 2023 and according to its official. Website‘Thousands of developers’ are using this layer -2 blockchain in more than 190 countries.
Jesse Pool, the manufacturer of Etharium-based base blockchain, confirmed the acquisition on X, given that the web 3 builders have constantly sought support in expanding their reach. He said that the coinbase is taking them one step forward to provide them marketing opportunities.
“Here’s a natural wheel: we support developers that create onchain apps, apps to users, and encourage more developers to make more users onchain. And the faster we spin this flywheel, the easier it will be to bring more and more people. Builder wireless is the thing that increases the flywheel rapidly, ”Pool said.
What brings on the spindle table
Established in 2022, the spindle is the brainchild of the Antonio Garcia-Martinase. In his post, Pool said that Garcia-Martinase was the initial member of the Facebook ADS team, “who sent the first version of Facebook’s Keyword Targeting, Audience Targeting and Facebook’s Programatic Advertising Exchange FBX.”
At the time of its launch, the spindle was Allegedly The first was marketed as the ‘Onchain Advertising Network’. The objective of the platform is to bridge the gap between advertisers and web 3 service providers, enabling developers to track user acquisition sources and understand how customers join their web 3 projects.
Explaining its work, Splinda Website It says that developers “understand the user’s behavior with one click on the web for any on-chain action, whether your funnel starts with a tweet or discord post and ends in NFT purchase or token stacking . “
Now that it has been acquired by the coinbase, the Splinda says that it is the benefit of its ‘flywheel’ protocol to advertise the developers for advertising their web 3 projects and to pay for the provef driving value within the base onchain ecosystem of the base. Will pick up
“Inside the spindle base will serve as a product team, but continue supporting builders and campaigns in many different chains and publishers,” Government post Said from the stage. “Clicking on the user returned to onchain action from wallet connect, and audience segmentation and re -targeted advertisements, the flywheel from Spindle Start conducts full marketing flywheel.”
Along with Pool, Shan Agarwal, head of the development of coinbase businesses, also welcomed the spindle to be part of the exchanges’ ecosystem.
What the pool attachs to the base
At India Blockchain Week in December 2024, Gadgets 360 spoke with JC Pool to discuss its vision for the future of base blockchain.
He highlighted two major priorities: simplifying the crypto wallet ecosystem with base-guard solutions and expanding the presence of stabecoin by bringing more currencies.
