Coindcx has announced a new crypto literacy project in Mumbai, which will try to kickstart discussions on crypto and digital assets at a popular meeting location in the city – Tea Stall. Dubbed ‘Bitcoin Chai Cafe’, the latest initiative of the Indian Crypto Exchange is designed to promote crypto-related conversations at tea stalls, which are often done by office going to various age groups, students and others. . This firm is trying to expand the crypto awareness to financial communities and students beyond the general web 3 circle for mainstream.
The Crypto firm says that as part of the campaign, it will introduce ‘tea cafes’ on wheels in financial hotspots and technical parks across the city. In addition, local tea stalls have also been provided with a crypto-branded cup, which contains bitcoin-related references, which the exchange hopes that will promote discussion among people on tea stalls.
“The way equity investors are traditionally connected to the chai to discuss market trends, we imagine a similar culture emerging around the emerging property class crypto. This inspired us to develop an initiative, which resonates with the Indian public and promotes systematically interactions around Crypto, ”in a ready statement by Chief Development and Marketing Officer Prashant Verma.
In recent years, the Crypto region in India has shown signs of expansion despite the lack of a regulatory structure to operate the region. In November 2024, the India Web 3 Association claimed in a report that India’s web 3 ecosystems included more than 400 firms. States of Karnataka, Maharashtra, Telangana, Haryana and Uttar Pradesh, reports, were becoming hotspots for crypto-related businesses. Last year, the country has also topped the channels of the channels of countries that lead to adopting Crypto for the second consecutive year.
The wealth of the crypto is unstable in nature, and is entangled with these digital assets, which can cause heavy damage. During the Bharat Blockchain Week held in Bangalore in December 2024, the stakeholders of the web 3 industry repeatedly asked the community members to create crypto awareness and open dialogue between investors and enthusiasts.
Last year, crypto firms such as Coindcx and Mudrex released similar campaigns to create awareness among the investor community on safe ways to connect with these volatile crypto assets.
