Qualcomm recently announced the launch of its first Snapdragon experience area in India in partnership with a major consumer electronics retail chain Croma. Located at the Croma Store in Juhu, Mumbai, it is part of the company’s comprehensive plans to launch more Snapdragon experience areas across the country. With this collaboration, visitors Snapdragon may experience showcased devices run by SOCS and perform their capabilities, including Artificial Intelligence (AI).
Cruma’s snapdragon experience area
As The company displays ecosystem products operated by Qualcomm processors such as Snapdragon Experience Zone smartphones, PCs, Wearbals and Audio products. The store includes employees who have been trained to provide performance of chip capabilities, including their on-device AI skills.
Customers can interact with these devices, get experience on hands and also seek expert advice from employees.
At the launch, Qualcomm India President, Savi Soin said, “The initiative allows customers to experience the transformational power of on-device AI, which demonstrates the sophisticated capabilities of the Snapdragon ecosystem.”
The company has confirmed that it is planning to launch more experience sectors in India soon, although plans about their proposed places are unknown. In particular, the announcement came today (24 February) before the launch of Snapdragon X CPU in India in partnership with ASUS at an event held in New Delhi.
Similar to their global counterparts, Snapdragon X CPU is likely to offer support for AI features, availing a dedicated nerve processing unit (NPU). The platform is expected to scalable in a wide range of thermal designs and form factors.
The company hopes that its new platform for power laptops priced lower than $ 600 (about Rs 51,400) globally, and a similar strategy for Indian markets can be adopted. The program is labeled “AI PC for everybody”, which suggests that the new processor can be targeted to offer AI performance on a cheap price tag.
