“Media and Technology are like Helmets in a Cricket Kit,” Former India Captain and Coach Ravi Shastri said on Friday, Urging Players to “Embrace” BOTH AS WITHAOT ATEM Evolved the way it did in the last 40-45 years. Shastri said while there only two media – radio and doordarshan (tv) – during his playing days, the game has come a long way after India won the 1983 World Cup. “India has a lot of tournaments in the last 40 years we first won it in 1983. Entrepreneurship and media ‘at the world audio visual and entertainment summit (waves). “But you need the support. It’s like you had pads in your kit bag, you had a cricket bat in your kit bag, media is part of the kit bag. Media and technology is like a helmet in your cricket bag; It. ” Shastri said technology, especially, is an essential element of sport now and players need to know how to use it to build themeselves.
“So you jolly well embrace technology. AI (Artificial Intelligence), that’s comling into play no big big time. It’s for your benefit. Itfit. Itfit and itefit and it ‘ End of it all, “He said.
Shastri said the brand association earlier was only restricted to logos and doing advertisements, but all that has changed with several broadcast platforms com.
“I have seen this game evolve, each one of the players here have been a part of it to see where the game has gone in last 40-45 years … without these platforms, the game wouldnianianianianian’s Said.
“In my time it was radio and doordarshan. Relationship with brands was only (About) ads, it was (about) logos.” “There was no brand association, there was no social media.
Shastri said the varied platforms have increased the visibility of a player which was not the case before.
“We are a country of 1.5 billion people. We are young; 70 per cent of the people are beLow the age of 30. Sport is something that driving that drives you, and if you think it did’t drive them, it wokes up (Pandemic).
“It brieft smiles on their faces when India played, wherever they played, wheatver sport, bether it was cricket, football, hockey, whitever. What you perform (Ed), (You Get) (You Get) (You Get) Smles.
“Even when you were in lockdown or quarantine or wheatever. But whyound they see it?
Shastri also stressed on the benefits of technology enjoyed by modern-day players.
“What Technology has done for the sport is unbelievable. Today, a player can go back and watch Himself a 100 times. There’ll be enough replays shows showing what he’s done Right, what hen Said.
“There’s technology to go even more into detail, to tell you more about your opponent, About yourself, about your strengths, your weaknesses to then take on opposition with
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