Traceing the origin of the word ‘marketing’, ‘Latin word’ mercatus, ‘means that we get back from marketplace or trade, we find ourselves back where all this started-Cowl is now in a highly-digital world that constantly defines its origin. Empowering young minds with amazing knowledge and necessary skills to navigate this dynamic region, Hindustan Unilever Limited proudly celebrates 16 luxurious years lime, India’s leading B-school case study competition. Spotlifting innovation to India’s leading FMCG brand, Hindustan Unilever Limited, Hindustan Unilever Limited believes in challenging sharp minds, shaping them in future advance leaders.
A diverse organization that has been an Alma Mater for some of the most bright brains in the industry, HUL actively engages with aspiring abundant, equip them to reward career paths. Lime is a platform that tests the flexibility and simplicity of the young rapport, immersing them into real -world business complications, encouraging them to form strategies and develop solutions that can withstand the dynamic forces of the rapidly developed economy.
Choosing a topic that reflects today’s provocative landscape, rapid rise of Q -Commerce in ‘Permanent Quick Commerce dissolution in Tier 2’, retail 2 cities and permanent business practices to complement this disintegration are immediate requirement. Exhibition of exceptional strategic skills, creativity, and market skills, Brainwaizards beaten every obstacle to reach the final: Three broken girls of the Indian School of Business (ISB), Major Lime Pie-vessels from ISB, Dale-BLR of the Indian Institute of Management Bangalore (IIM-B), SpjimR.
The event began with a practical conversation between Rohit Jawa, CEO and MD, Hindustan Unilever Limited, and Saren Bhan, Managing Editor, CNBC-TV18, which was on the future of permanent Q-commerce in Tier 2 cities. Discussion, especially in the developed landscape of marketing and consumer behavior between gene-z and digitally native generations, to highlight the need for brands to embrace digital platforms, quick commerce and omnichanel retail experiences. It was also underlined how HUL remains ahead of the curve by balanced in depth fundamental knowledge in resource training with an adaptive approach run by innovation and creativity. Commenting on operations in a digitally charged environment, Rohit said, “The company is in a phase where it is a mistake to be constantly contemporary. We are crazy because we do not want to leave behind, so we follow the curve and try to reach there as soon as possible.”
The finalist gave compelling performances on the chosen theme, followed by Arun Neelkantan, Executive Director, Customer Development, Hindustan Unilever Limited along with a harsh question -based jury members; Srinandan Sundaram, Executive Director, Home Care, Hindustan Unilever Limited; Sairam krishnamurthy, coo, swiggy instamart; Piyush Pandey, Chief Advisor, Ogilvi Advertisement; And Chandan Mendiratta, CMO, Zepto. To lend to the thinat to the rhythm, the jury took a dip in a discussion run by Aditya Kasip -Head – Fabric Cleaning, Home Care, India.
Attracting a complicated analogy, Piyush compared the success of Q-commerce to a Garba Festival, he said, “First of all, you create enthusiasm around the idea, then you provide infrastructure such as buses, stalls, attractions. Commenting on the feasibility of 10 minutes of delivery in small cities, Sai stressed that Sai said that Sai said that the last meal delivery was comparison Less than a challenge, he said, “With better data, strong integration and correct supply chain design with partners are available today”.
In the evening, the ISB team was concluded on a high note, the major lime pie, emerged as the winners, took a cash prize of âı 10 lakh in the house. Closed on his heels, 1 runner-up of spjimr, visionary Wicksains secured 3 lakhs, while three broken girls of ISB claimed a second runner-up position with a cash prize of 2 lakhs and the team DEL-B to IIM-B secured 3rd runner-ups and won âı 1 lakh.
See the main attraction of these practical proceedings especially on CNBC-TV18.
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