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Mahindra has recently launched two electric SUVs, BE 6E and Xev9e in the market. ‘6e’ has been used in the name of one of these models, which has become the cause of controversy.
The problem of Mahindra’s electric car became the problem.
New Delhi. Controversy over the use of ‘6e’ trademarks between vehicle manufacturer Mahindra & Mahindra (M&M) and Indigo Airlines company Interglob Aviation has intensified. Mahindra has said that she is trying to find the solution of this issue through mutual dialogue.
On the other hand, IndiGo rejected Mahindra’s claim and said that ‘6e’ is his designer code for the last 18 years. The airline says that any kind of misuse of this code can harm its reputation and the image of the brand.
Mahindra introduced new electric vehicles
Mahindra has recently launched two electric SUVs, BE 6E and Xev9e in the market. ‘6e’ has been used in the name of one of these models, which has become the cause of controversy. IndiGo claims that ‘6E’ is its trademark and has been used for a long time.
Reacting to this, Mahindra said that his Be 6e is different from the trademark of Indigo and this does not create any confusion among consumers. Mahindra clarified that he has applied for a trademark for his electric SUV ‘BE 6E’, which is fundamentally different.
Indigo lodged objection
IndiGo reiterated the security of its rights on the matter, saying that ‘6E’ is not only a registered trademark, but is part of the airline’s identity globally. The airline clarified that any unauthorized use of ‘6e’ is a violation of intellectual property rights.
IndiGo said in a statement, “We are committed to take every necessary steps to protect our trademarks and brand identity. ‘6e’ is an integral part of our identity, and using it without permission hurts our image and rights. ‘
The possibility of legal battle increased
According to reports, IndiGo has filed a case of trademark violation on Mahindra. The airline has challenged Mahindra’s BE 6E trademark and demanded intervention from the intellectual property division of the court.
Both Mahindra and Indigo have made public statements about this dispute. However, to reach the solution, both companies are also emphasizing the possibility of adopting the path of dialogue. Now it has to be seen whether this dispute is resolved by mutual consent or will be resolved through a legal battle.
New Delhi,New Delhi,Delhi
December 04, 2024, 07:31 IST
Mahindra, who was caught by the car named ‘6e’, IndiGo sued
(Tagstotranslate) Mahindra be 6e
