Meta platforms will start launching advertisements on their social media platforms threads with some brands from the US and Japan, said on Friday, as the app hits more than 300 million monthly active users.
During the initial test starting on Friday, the image advertisements will appear in the threads home feed, which are placed between the posts post for a small percentage of users, Meta said in a blog.
The social media giant said that it would closely monitor the test before scaling it widely, saying that businesses will be able to increase their existing meta advertising campaigns to threads.
The meta will begin to test an inventory filter for advertisements in threads, enabled through AI, allows advertisers to control the sensitivity level of organic content that appear next to their ads.
“A few weeks after the Meta Content Moderation Makeover, the launch of threads advertisements will increase the advertiser eyebrows. But the instability in the ticketing is alternatively looking for brands, and the meta is not being given a chance to throw threads in the mix. “Jasmine Engberg, major analysts at Emarketer.
Earlier this month, Meta ended its US Fact-Czech program on Facebook, Instagram and Threads, which were three of the world’s largest social media platforms with more than 3 billion users globally.
Threads were launched in July 2023 as a Challenger of X, in the east, in a dialect to win users from the D Facto micro-blogging site during their chaotic acquisition by billionaire Elon Musk.
Meta does not expect the thread “a meaningful driver of 2025 revenue”, CFO Susan Lee said in a post-Kamai call in October.
The company plans to spend $ 65 billion this year to expand its AI Infrastructure, CEO Mark Zuckerberg on Friday said on Friday that the target is to increase the company’s position against the company’s rivals.
© Thomson Reuters 2024
