In AmorePacific’s innovative AI beauty lab, robots expertly blend personalized facial products, while cutting-edge technology identifies Ideal Lipstick Shades,
Lips and lipstick – illustrated photo. Image credit: Silviarita via Pixabay, free license
Cosmetics companies are increasingly turning to AI to boost sales, with global giants like L’Oreal SA and LVMH-owned Sephora taking advantage of the technology to customize products to the specific needs of their customers. According to Statista Market Insights, global beauty industry sales, including cosmetics, are set to reach $625.6 billion in 2023, increasing annually after a decline in 2020 due to COVID-19.
AmorePacific uses AI to recommend the best choices for customers from 205 different foundation shades and 366 lipstick colors.
“We used deep learning, machine learning techniques to advance the process that experts use to evaluate data from multiple people’s skin,” explains Lee Young-jin, engineer and consultant for AmorePacific’s custom beauty division. (Automated) service.â
Analysts believe AI can speed up product development and reduce variability. According to the researchers, even the most skilled experts may have significant individual deviations, and it is impractical to consistently consult 30 to 40 experts for cosmetic evaluation.
According to Business, the market for AI in the beauty and cosmetics industry is projected to more than double, from $3.27 billion in 2023 to $8.1 billion by 2028, as personalized beauty recommendations, skin analysis, diagnostics and virtual makeup artists. Have become more popular. Research Company’s January Analysis.
Written by Elias Noreika
