The new ‘logo’ shown in Audi’s car, why did the company change the four bangle design? Know the reason

Last updated:November 27, 2024, 07:46 IST

Audi’s New Logo: A new Audi car displayed in Shanghai shows ‘Audi’ letters prominently instead of four rings. This change has been done especially with the aim of attracting Chinese young customers.

New Delhi. German luxury car manufacturer Audi has changed people with its prestigious four rings in China. This step has not only shocked the customers, but has also created a stir on social media. This logo of Audi has been a symbol of luxury and premium quality since the 1930s. But now it has been removed from the new e-concept electric sportback displayed in China.

In this new car displayed in Shanghai, ‘Audi’ letters are prominently shown in place of four rings. This change has been done especially with the aim of attracting Chinese young customers.

Why was the new logo changed?
Audi’s new logo is part of the co-development project of electric vehicles created in association with Saic Motors. This step is a sign of China’s rapidly growing electric and hybrid vehicle market to increase Audi’s market share in the market.

In recent years, China’s automobile market, which is the largest market in the world, is growing rapidly towards electric and hybrid vehicles. Here the local brand and foreign vehicle manufacturer are giving a tough challenge to the big brand like Audi. For this reason, Audi and SAIC have made this change to strengthen their hold in China.

What was the meaning of people with four rings?
Audi’s four rings logo was not only a design, but it was hidden historical and cultural significance in it. Four major automobile companies of Germany merged in 1932, which formed the “Auto Union AG”. These four companies were Audi, DKW, Horch and Wanderer. Each ring symbolizes these four companies. This merger was made to deal with the economic crisis of that time and strengthen Germany’s automobile industry.

Importance of logo
The four rings symbolize equality, unity and partnership.
This tells the story of converting four companies into a large group.
This reflects Audi’s luxury, innovation and quality tradition.
Today, Audi’s logo is one of the most prestigious automobile logo in the world and is considered a symbol of luxury and innovation.

Reactions on social media
This new people of Audi have started a new debate on social media. People are watching it from different perspectives. Some are seeing this as the modern change of the brand, while some seem to be lacking as emotional connection with the old people.