Chrome browser
The Department of Justice has prepared Mehta’s court to face the search giant next week to determine what changes are necessary in the company’s business to restore competition. The government wants to sell Google Chrome browser, to prevent contestants from paying for license search data and other services and devices.
Mehta had ruled that Google made Apple Inc. And the payment of other companies used billions of dollars to make its search engine a default option on smartphones and web browsers, effectively prevented any other contestant from succeeding in the market.
In November, Google called the Doj’s remedy proposal “a radical interventionist agenda that would damage the Americans and the US global technology leadership.”
While DOJ is not evaluating each case in a vacuum, it is assumed that they can be addressed separately, according to the department’s thinking.
‘In the abstract’
Two cases deal with various pieces of the company’s business and require extreme technical reforms. “There is nothing like breaking Google in the abstraction,” Elemenworth said.
In terms of advertising technology, both sides will submit the proposal for what to do on the basis of the ruling. In his complaint in early 2023, DOJ stated that he wanted Google to sell his “advertising manager suit, which includes both the advertising server, DFP and Google’s Ad EXEX, ADX, as well as any additional structural relief to heal any antagolateable loss with any additional structural relief.”
Whatever the Brinkma decides, it can be complicated. The judge said in his judgment that “the help of Google to talk about his publisher-fed-up business through doubleclic acquisition helped establish a prominent place on both sides of the advertising take stack.”
But he also concluded that “the government failed to show that doubleclic and admail acquisitions were antikomatic.”
Nevertheless, it is not necessary that it is not necessary for deals, Alnsworth said. “This is vertical integration that led to the conduct Brigemma found to be problematic,” said, how did Google operate various pieces of business simultaneously.
A breakup may have a significant impact on the company’s profits, although with years of the expected appeal, no close-term change is likely.
Dan Morgan, an analyst at Sinovus, said, “How (Google) runs his advertising revenue, a breakup will be harmful to the overall business model.” “Do not expect any changes until all dust freeze after hearing the appeal case.”
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