Dahlia sees a healthy mix of Indian entrepreneurs, businesses and top chief experience executives as well as non-resident Indians who come to purchase the first lots of 173 apartments.
The completed project comprises 420 houses and penthouses with an average price of Rs 70 crore. It has a revenue potential of over $4 billion, around 2.5 times that of Camellias. “About 10-12% of the bookings came from NRIS,” Ohri said.
He said the pre-sale was an endorsement of the fact that ultra luxury products are here to stay. “The sale of dahlias is not just a flash in the pan. We are building the market for such a product with Aralias, Camellias, Magnolias in Gurugram. … Our products have delivered emotionally, as well as financially.”
“It took us nine years to cross Rs 11,000 crore sales in Camellias… Now, it took us only nine weeks to cross Rs 12,000 crore sales in Dahlias,” he said. “Now we want generations to stay in the DLF ecosystem. Strong word of mouth also led to sales. Dahlia is a hard-core substance product, no fluff.”
While the average price is Rs 70 crore, apartments ranged from Rs 55 crore each to Rs 125 crore each. “Don’t be put off by the Rs 100 crore tag. Ultra luxury products in other segments often command similar money,” he said, adding that the Rs 100 crore mark was broken long ago by Camellias. .
Ohri said that as a real estate market, Gurugram has “most things aligned” and is set up for growth going forward. He said, “Here the government is working towards a strong infrastructure story. Bullet trains, expressways, road networks are being developed.
Ohri said Gurugram price points are being compared with Dubai. “I am not encouraged by the comparisons, but Gurgaon deserves attention, the government is working on pollution issues and roads here,” he said.
(tagstotranslate) real estate
