Openai has said that participation in commercial participation for the product may occur premature time.
“We are very early with Sora,” said Brad Lichap, Chief Operating Officer of OpenAII, said at a conference in January. “I think you can’t just say the part of correcting these things,” Okay, we have a model, now we are going to force a partnership. ” The company is engaged with the industry, he said “his response is super valuable”.
Openai has found a receptive audience among some filmmakers who are happy to experiment with the product as a creative tool.
AI “is going to disappoint the more laborious, less creative and more expensive aspects of filmmaking,” said actor and director Ben Epleck A tv interview Last year. Affleck warned that the AI ​​would not replace film production or screen writing.
The conversation with the studio has been more complex. The studios recognize that AI is already changing how people work and they do not want to be behind. Many film officials share the confidence of Aphlack that AI will reduce the cost of animation and visual effects.
Nevertheless, Alphabet Inc.’s Google, Meta Platform Inc. and Netflix Inc. are being seen. Take their audience and advertisers – often when using their content – film studios are reluctant to hand over their most valuable property to another big technical firm without getting an important. Payment. Unlike record labels, which Made billions By taking equity in Spotify Technology SA, the big studio never invested in new distributors such as YouTube or Netflix.
An exception so far is Lionsgate, a middle -sized studio that is in September Deal with To train a new artificial intelligence model on entertainment company’s catalog with AI Startup runway. Lionsgate will be able to use technology to make videos for their future projects.
“Many of our filmmakers are already excited about its pre-production and its possible applications for the post-production process,” Lionsgate’s Vice Chairing Michael Burns said in a statement at that time. “We see AI as a great tool for increasing, enhancing and complementing its current operations.”
Some studios have discussed a uniform deal with Openai, making them train purely a BESPOKE version of Sora on their characters for internal use. The arrangement will allow the Disney or Warner Brothers to use AI during production, but the average user will not be allowed to apply snow white or Batman in their video.
Some studios have also discussed the possibility of licensing their catalogs of films and TV shows for Openi, deals that may be worth millions and avoid dirty copyright fights. Nevertheless, those talks were newborns and did not proceed.
Studio and OpenIAI have not settled on a deal framework that will work financially for both sides. It is not yet clear how a studio will share any income with filmmakers or actors who deserve a profit from a project.
(Tagstotransite) Bloomberg (T) Hollywood (T) Open AI
