In 2006, British Skincare and Cosmetics Retailer, who entered India, now have around 200 stores in 70 cities. Its purpose is 400 outlets by 2030 with focus on both big cities and small cities. Skincare contains about 40% of the business, while the aroma and makeup account 10% for each. The Body Shop is currently searching for new categories like Harecare, Spicyne Wellness Products and Sun Care.
After individually experienced delivery in just nine minutes, the co-founder of the Indian-hero said that one of the major focus areas of the new management would have to reach consumers early. The company has also widespread its product lines to reduce the price of lotion and aroma at Rs 500, especially for quick-commerce channels. It offers a packet of four mini fragrances for Rs 1,200, a price point that Jatania feels is “very attractive” for shopkeepers that is ready to spend very little for a premium product.
“While each channel of distribution is to play the role, quick commerce is particularly very exciting,” he said. “Some channels require specific value points-especially for the price-conscious Indian consumer-and we will need to distribute these aspects to defeat competition and increase development.”
(Tagstotransite) body shop
